1.24.2009

UNDERBERG

On a recent trip to San Francisco, we were turned on to a digestif called Underberg. Light, herby and vaguely medicinal, Underberg is Germany's version of the amari found throughout Italy. Reputed to cure a wide variety of ailments, amari are typically consumed before or after a meal or to assuage a hangover; or in the case of Underberg, to drive away hallucinations and nightmares.



If only all advertising was so compelling.

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